A good web design and digital marketing agency is characterized by having specialists in graphic design, digital and communication, always focusing on the ROI (Return on investment). It also requires experience to understand the product or service offered by the client and treat it as if it were their own. The first, and obvious is to have the best web design. Madrid, our headquarters, takes care of everything in the process before and after the base starts, which is a web page.
The agency must also understand what are the objectives and deadlines and therefore it is essential to build strategies to optimize time, as well as the tools since the most important thing is the client’s investment.
Having said that, we are going to talk about web design but above all about the strategy to promote your business.
Marketing has changed. If you do not understand this, it’s going to hurt a lot
We often hear that the world of marketing is changing and it is not that we are trying to predict where the trend is going. Traditional marketing fails to reach the public as it used to in the past. Even in its heyday, conventional marketing was not considered a precision approach. It was more a game of numbers that currently simply does not work anymore. Both magazines and newspapers are becoming almost obsolete, while radio and television are decreasing in audience significantly.
What prevails today is digital marketing, which in a few words is the most effective way to market a business now and for the foreseeable future. Implementing traditional marketing strategies for a brand is like hitting an old FM radio and waiting for it to tune in to some stations. Digital marketing, on the other hand, transmits the client’s favorite song directly to their mobile device.
The client then addresses a specific audience and maintains potential customers, as well as buyers, 24 hours a day, 7 days a week.
What is Digital Marketing?
In basic terms, digital marketing is driven by data and the promotion of the brand focused through the use of technology. It is important to understand that digital marketing is extremely organized, highly oriented and has the capacity to offer measurable results over time. Here there are no conjectures involved; Strategies are tested continuously to determine what is working and what is not. A digital marketing agency has the ability to measure the results and implement the adjustments in the strategy immediately.
This is the digital marketing that is achieved when you have a highly qualified digital marketing agency that supports your brand.
What is a Digital Marketing Agency?
From the outset it is fundamental to understand that a digital marketing agency is different from a traditional marketing agency in the sense that the first focuses on a results-based marketing in the digital segment. Both measurable marketing and ROI are basic components in this type of marketing. A legitimate agency of digital marketing, does not resort to radio or television spots, nor to ads in magazines.
Instead, a digital marketing agency is formed by a team of strategists, consultants, creatives and developers, who work together from the beginning to deliver quantifiable results. It is in fact a motor for brand generation and lead generation.
Digital Marketing Agency vs Marketing Agency
Many conventional marketing agencies still oscillate on both sides of the marketing line and often resort to traditional or merely creative initiatives. But you have to understand that companies do not just look for a visually stunning web design. They also require that the website convert its visitors into targeted results such as opportunities or purchases. Unfortunately, many marketing agencies do not have the in-house skill or ability to meet both business needs.
Why is a digital marketing agency better?
To answer this question, we must talk about three aspects that digital marketing agencies focus on.
1. Improve your business
A qualified digital marketing agency has the means to assume its marketing from top to bottom. To begin with, their business experience enables the assessment of the needs of brands, while allowing them to develop a powerful strategy aimed at maximizing profits. This type of agencies will work with companies to improve their efficiency and productivity, in addition to helping to better define the objectives, as well as to establish measurable objectives.
On the other hand, the focus on information requires a clear definition of the target customer, which in reality is usually more specific than what the companies have in place. When working with a digital marketing agency, you determine exactly who is the ideal buyer and if you analyze your purchase process. That is to say, digital marketing is something highly oriented.
In this way, when the target is well known, you can determine what the messages and benefits should be to speak directly with the ideal buyer. Consequently, the unique sales proposal, which is aligned with the ideal buyer, is what establishes a connection with the people who buy the products or services of the company.
2. Position the brand as a leader in the Internet
Because digital marketing moves around the presence of companies on the web, a digital marketing agency will make sure to position the brand as a leader in the Internet. Having a highly effective website that is also focused on the buyer, allows the brand to be seen as a leader in its segment. From this point, the agency will help determine which platforms and channels should be used to reach the target audience.
To position the brand as a leader on the web, content must be created to establish the authority and experience of the brand online. A team of experts in the digital marketing agency, will make sure to execute more modern and effective content strategies in order to offer the best organic search rankings. Not only will it create, but also implement marketing strategies in social networks to achieve a marketing ROI well above what any digital marketing strategy can get.
When used properly, social platforms will focus on the context of the channel, but they can also be integrated into the global marketing strategy.
3. Increase the ROI
One of the biggest advantages of hiring a digital marketing agency is a constant and reliable increase in the return on investment. And as we all know, a higher ROI translates into higher profits. A reliable marketing agency will always be testing your strategy in order to increase ROI, as well as improve overall efficiency.
Through the evaluation of the traffic of the website of the company, it will be possible to determine which are the best online platforms to invest. In addition, the balance between the marketing activities that are implemented and the results they provide will be continuously maintained.
Long-term sales growth
Working with a digital marketing agency means more potential customers that can become real customers. This in turn translates into long-term sales growth. In addition, to do everything a digital marketing agency does, you need to hire a marketing strategist, a marketing manager, copywriters, designers, as well as developers to build your own digital marketing department.
Then you have to consider what you get when you hire a digital marketing agency versus the expense that having full-time staff members represent.
What is it that makes us different from other digital marketing agencies?
Our agency focuses on the partnership for the growth of your business. Each member of our team learns the whole process of your business as its own. That is why our work reflects the essence of your brand, while providing results that adapt to the specific needs of your company.
We understand that there is no one-size-fits-all digital marketing agency and we know we can not help everyone. Therefore only work with brands that seek a partner that provides results made for them. Our goal is to take charge of marketing to get your brand has more profitability than you have now.
In the end it does not matter how or where your business marketing is currently, only one thing is certain: an experienced digital marketing agency will take your marketing, brand awareness, ROI and global profitability to levels Never before experienced.
Nor should you forget that a good digital marketing agency has a full team of graphic designers, web developers, creatives, as well as digital advertising specialists, account executives and, in general, high level personnel with business experience. In this way it is easier for the agency to understand the activity of its clients.
If a digital marketing agency does not have this, it is very difficult to overcome the gap that allows the understanding of the strengths, weaknesses and other very important characteristics of the service or product that is to be promoted.