Responsive web design for mobile
Mobile web design, also known as responsive web design, is a type of web design that ensures that users receive a good visual experience when visiting sites regardless of the device they are using. In recent years its use has become increasingly important because the number of mobile devices available has increased, while sales of desktop computers have decreased.
And now that Google is giving preference to websites optimized for mobile devices, the adoption of responsive web design is essential, particularly if you do not want to disappear from search results.
That’s how it all began …
Initially and after the launch of the iPhone, the tendency was to create two versions of the same website separately, depending on whether the user visited the site from a PC or from a mobile device. But even though from a development perspective this seemed to be the easiest, the reality was that there were a number of significant drawbacks.
The main advantages of having two versions of the same website included the increase in the cost of maintenance, promoting and maintaining separate sites for SEO rankings and even having to build different mobile sites for different mobile devices. Ethan Marcotte, a web designer who credits himself with the term «responsive web design», spoke in an article about the rapidly changing environment of devices, web browsers, as well as screen sizes, in addition to the guidelines.
Marcotte argued with just reason, that building websites separately and for each type of device simply would not be sustainable. On the contrary, he proposed an alternative design, the responsive web design, which requires the construction of flexible and fluid designs that adapt to any screen size.
Why is mobile web design so important?
When we talk about a web site with sensitive or responsive design, we refer to a page on the Internet that has the ability to adapt to the screen of the device being used, regardless of whether it is a Smartphone or a Tablet. When this happens, the website is automatically «reformatted» to offer the user an experience that visually adapts well to their device and at the same time provides the site with a number of benefits, including complying with Google’s recommendations.
Increase in the use of mobile devices
At present it is known that a large number of people around the world have a smartphone and that the vast majority spend several hours a day surfing the Internet, checking their emails or consulting their social networks. Even a high percentage of Smartphone users, consider this device as one of the most important to connect to the Internet. This undoubtedly has a direct impact on the way we view web pages.
In 2014 it was known that 22% of people used their mobile phone to surf the Internet, which showed a real increase in the use of this mobile device. Even the availability of the 4G network has affected the way people use their mobile devices. For these reasons it is very important that you have a website that works perfectly both on a smartphone, as on any other device with a different size screen. Currently there may be a lot of people using your website through a mobile phone or a tablet.
Benefits of web design for mobile
By having a website with responsive design, both the content and the pages are automatically flexible, compatible with all screen resolutions and with multiple devices. Basically it means that regardless of the device used to surf the web, the user will have the best viewing experience, including the ease of navigation with a significantly smaller amount of size and displacement change.
In addition, a mobile web design can improve the user experience and adapt to all kinds of devices, whether it is a desktop computer, a Smartphone or a Tablet. By providing the best possible experience, people will have a positive opinion of the website they have visited, which means that they will most likely visit it again.
To ensure that a web page is responsive, you essentially only have one web page instead of two, which of course is much more profitable. That is, instead of having an independent mobile site to maintain, you have a main site to take care of. Likewise, positioning campaigns in search engines are easier to maintain with a single site. If you had a separate mobile site, then two SEO campaigns would be required. Therefore, with a website with mobile web design, everything is easier to manage.
Other benefits of web design for mobile devices include:
- Sites with responsive web design work well in many of the existing devices in the market and it is almost certain that this trend will remain that way for a considerable time.
- Mobile design sites take a bit more design and development, but they survive longer, and management, updates, and support all need to be applied in one place. This in turn translates into significant savings in time and money.
- Google recommends a responsive web design approach because it gives priority to sites that are optimized for mobile devices over those that are not.
- There is a consistent and optimized site, no matter which platform is being used to visualize it, the best visual experience will always be provided for the user, which in turn will lead them to participate with the site instead of taking them elsewhere.